Designing andbuilding thoughtfulwebsites formodern brands.
Independent studio creating custom websites and e-commerce experiences that combine usability, modern design, and scalable development.
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Evans Brothers
Coffee Roasters
Website Redesign & Shopify E-commerce Development
A complete redesign and custom Shopify build focused on improving navigation, product discovery, and online sales.
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Design and
development, done right.
Website Design
Designing modern websites focused on usability, structure, and visual clarity. Each project begins with thoughtful UX planning and interface design.
Website Development
Custom-built websites developed for performance, flexibility, and long-term maintainability.
E-commerce
Online stores designed and developed to improve product discovery and create seamless shopping experiences.
An independent studio focused on design, development, and long-term results.
Decoy is run by Matt White, a designer and developer based in Idaho, USA. I work directly with founders and marketing teams to create websites that are thoughtful, performant, and built to last.
- Direct collaboration, no account managers or handoffs
- Custom-built websites, not rigid templates
- Idaho-based, working with clients nationally
- Design and development handled under one roof
Approach
"Good websites aren't built from templates. They're built around the people who use them."
Matt White
Founder · Idaho, USA