Designing modernwebsites forgrowing brands.
Independent studio creating custom websites and e-commerce experiences that combine usability, modern design, and scalable development.
Start a projectFeatured Project
Evans Brothers
Coffee Roasters
Website Redesign & Shopify E-commerce Development
A complete redesign and custom Shopify build focused on improving navigation, product discovery, and online sales.
Visit site
Modern websites, thoughtfully made.
Strategy
Defining the structure and direction of a website before design begins. Through research, content planning, and UX thinking, we shape websites with clarity and purpose.
Design
Crafting modern interfaces that balance aesthetics and usability. Every layout, component, and interaction is designed to create a cohesive and intuitive experience.
Development
Building fast, reliable websites with modern technologies and clean code. The result is a site that performs well, scales easily, and stands the test of time.
An independent studio focused on design, development, and long-term results.
Decoy is a small studio run by designer and developer Matt White, based in Idaho. I partner directly with founders and marketing teams to create thoughtful, high-performing websites from strategy and design through development.
- Direct collaboration with no middlemen
- Custom-built websites, not rigid templates
- Idaho-based, working with clients nationwide
- Strategy, design, and development under one roof
Approach
"A good website makes complex things feel simple."
Matt White
Founder · Idaho, USA